Best Practices When Using A Vanity Number.

1. Make it easy to remember.

Vanity number should be easy to remember. To increase the amount of calls you get through a print or television advertisement, it’s always wise to create a memorable vanity number.

By creating a simple way for people to connect with your service, they are more likely to call you. A catchy toll free number in a commercial, Internet banner or print ad, stays with a consumer long after he sees it.

In a tight economy radio commercials are a good way to get your brand noticed. They are much more economical than TV commercials but the right spot can encourage quite a bit of business. Just be careful, if your number is not remembered quickly and easily, then you might as well have thrown that money away.

2. Communicate what you do.

Choose the right vanity phone number for your particular business. An effective number will possess the signature letters that sets your company apart from the rest.

For example an organic pet food company should work in the important key words representing their main service. Something like 1-800-PETCHEF uniquely symbolizes the fact that the company serves pets with homespun, wholesome food.

3. More than just a number.

When you think of vanity numbers, think branding. Branding is a key concept in how you market your company. It’s all about name recognition. Whether it’s a logo, sign, symbol or vanity number, these vital details help consumers identify one company from the next.

The results that branding can accomplish are:
1. Branding sends your message clearly
2. Connects your target prospects emotionally
3. Motivates the customer or client
4. Brings about user loyalty
5. Backs up your credibility

Branding through a special phone number is all about getting your prospects to see you as the only one to call for service. You want to be the go-to phone number for whatever business you’re in from flowers to car insurance.

4. Harness the power of shared usage.

Rely on a search tool to help you peruse toll free databases. See what numbers are available for shared usage or that you can fully secure for your business. Searching for a vanity number is easy. You can search by looking up a special word or through a specific industry.

5. Check what numbers are available.

Check with a toll free number system to see if the one you want is even available. This will point you in the right direction. Even if the letters you have in mind are not available, you can devise other, more creative wording, to symbolize your business and get customers dialing.

6. Numeric vs. letters.

Decide if you want a combination of letters and numbers for your toll free digits. Sometimes numeric numbers are more ideal for some businesses or industries. Take for instance a business that has a wide foreign language audience. The consumers will not recognize some letters, but the numeric-based toll-free numbers are far-reaching.

Go with a combo deal. This way your choices are pretty wide open. A numeric and text vanity number is highly effective for many companies. For example, if you cannot get 1-800-COFFEES, 1-800-555-JAVA works just as well, if not better. It’s catchy, precise and different.

Written by Roberta W. Williams